RTB and AdExchanges

RTB: new generation display advertising

Neoperf uses Real-Time Bidding (RTB) technologies to diffuse your display campaigns via networks that are perfectly in phase with your target. Collecting and analysing real-time target data, we ensure that your message reaches the right people at the right time.

Improved ROI and conversion for buyers and sellers

Like stock exchanges, Ad Exchanges enable buyers and sellers to bid on ad slots in real-time. By automating the media buying process, ad exchanges permit:

  • better ROI for ad buyers
  • better conversion rates for ad sellers

Data at the heart of the operation

Collected target data is analysed and categorised by location, age, interests and other indicators in your RTB campaign. Neoperf and its trading desk partners then purchase space on Ad Exchanges.