Companeo launches Neoperf, its 100% BtoB affiliation platform

NEOPERF is a new affiliation platform entirely dedicated to BtoB  commerce, providing European companies with an effective new tool for increasing their online sales..

Combining BtoB and Web marketing expertise

‘Deploying its dual expertise in Web marketing and BtoB selling, the Neoperf team helps businesses ensure the success of their digital campaigns,’ says Antoine Taupin, Neoperf’s Business Development Manager. ‘We have created powerful Web marketing tools which BtoB players can use to greatly increase their online business.’

Neoperf experts devise strategies to extend online advertisers’ visibility, generate qualified traffic and deliver strong sales leads. They also create dedicated solutions to help eCommerce sites boost sales. Antoine Taupin adds that ‘affiliation is the third-largest investment category for digital advertising.’

‘Companeo introduced BtoB lead generation more than a decade ago, and our objective with Neoperf is to extend affiliation and performance Web marketing techniques to the BtoB market.’

The partners network: diffusing ads, generating leads, boosting sales

Neoperf relies on its qualified BtoB partners network to deliver advertisers’ campaigns to company leaders and decision makers. ‘We diffuse our clients’ offers to hundreds of BtoB partners and affiliates, tapping into a broad community of influencers,’ says Axel Huyghe, Neoperf’s Operations Manager.

Neoperf’s dual expertise and far-reaching network provide businesses with the high performance Web marketing techniques necessary to thrive in the online marketplace. ‘Our platform and strategic tools provide clients with the Web’s most powerful visibility and selling techniques, such as displays on Ad Exchanges. We optimise our clients’ ROI by increasing their visibility and traffic on the major crossroads of BtoB selling.’

‘By launching Neoperf, Companeo provides BtoB players with an expanded universe of options for converting browsers into buyers,’ says Companeo Group CEO, Laurent Horwitz.

About COMPANEO

Created in 2000, Companeo is a European leader in BtoB direct marketing lead generation. With 200 employees and offices in France, Belgium, the Netherlands, the UK and Germany, Companeo delivers

pre-qualified business opportunities to more than 5,000 professional clients on a daily basis.